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HP Software Exstream Recognized by Forrester Research
HP recently announced that its Exstream consumer communications management solution software had been recognized by Forrester Research as a leader among other top sellers in The Forrester Wave: Document Output For Purchaser Communications Management, 3rd Quarter 2011.
Exstream got the top of the rankings in the “Current Offering” and “Market Presence” subjects by this Forrester Research business services reporting. HP’s Exstream 8.0 is built for for strategic enterprise management of multichannel buyer communications.
The Forrester report stated , “HP Exstream leads with great overall balance. HP leads the pack with top numbers across required capabilities as well as continued strength for high-volume applications and a growing buyer installed base.” The report also recognized that HP’s top ranking in the Market Presence class “reflected a robust market presence and fantastic techniques to meet emerging DOCCM needs.” Adding that HP had a “much improved interactive capability and continued strength for structured and batch applications.”
Avi Greenfield, HP’s product manager for Exstream declared, “HP Exstream’s placement as a leader in the Forrester Wave report is substantiation that our method and target meeting customer wants is working. More than 700 ventures around the world are using HP Exstream to build commitment and form lasting purchaser relationships, while driving top-line cash growth.”
The Forrester Wave report outlines DOCCM as software used to compose, format, personalize and distribute content to support hardware and digital purchaser communications and add improvement to the purchaser experience. This independent research firm places sellers into four “waves”: leaders, strong performers, contenders and dodgy gambles.
Today’s DOCCM product environment includes enterprise-level solutions that can potentially support structured, interactive and on-demand segments of purchaser communications.
HP’s Exstream helps corporations to streamline report creating processes and produce better method of communications for delivery of print, web, SMS and email. Unique papers like decal paper and synthetic paper can be used.
This article looks at the awards that HP software has received. In addition there is a correlation between this technology and new papers like sticker paper and waterproof paper.