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If your internet site isn’t ranking high up for those moneymaking, long-tail keywords, you obviously need to check your S.E.O (Search Engine Optimisation) technique.

Before you hurry to get any off-page work done, (back-links etc), the first place to commence is at home, ON your website. Our Web Copywriting Brisbane team unearths its secrets…

Here are 5 tips for keyword integration in your copy:

1. Turn your page titles into workhorses

The most important place your keywords should appear is in the title of the page. This simply is the wording right at the top of the browser window, ABOVE the page content.

2. Use your opening sentence twice

We’ve always found it successful to repeat the targeted keywords in the opening sentence, so long as it is done in a way that is appealing to a reader. In many cases, search websites use this primary copy as the outline of the content, so writing this from a marketing perspective instead of merely an SEO point of view is highly important.

3. Even sub heads can improve rankings

Sub-heads are handy from a reader’s viewpoint, as they break the text into bitesize slices. They also are something that the search engines are probably going to take account of, to get a feel for the overall theme of your page.

4. Incorporate related words & synonyms

Good, friendly copy will naturally result in words that are related to, as well as replacements for, the keyword phrases you are after. It is safe to presume that search algorithms are advanced enough to search for correct context related words that support your designated keywords.

5. Be explicit

Don’t use tasteless general language, use strong, descriptive words. The more categorical you are , the less your readers have to figure out, and the less the search engines have to figure out. The flow-on is that precise copy, by default, means you are likely to include additional, related words to support the price of your expensive keywords.

To learn about whether the keyword density of your Internet site is well balanced, contact our Marketing Agency Brisbane. As well as having our web copywriter in Brisbane check it over, we have advanced software which will analyse your Internet site against those of the competition, identifying strengths, weaknesses and opportunities for futur improvement.