Colonial Printing

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When Kathy first opened her taffy shop, she wasn’t thinking about business. Her thoughts were about how sweet n salty her prize winning taffy was. It was her grandmother’s recipe and had taken home no less than four blue ribbons in cooking contests. Kathy knew she had a winning idea for her store in the popular seaside town.

But Kathy didn’t realize just how overwhelming managing her inventory could be. While she started out with only two flavors of taffy, soon Kathy’s Taffy Shoppe grew to have two dozen flavors. Seaside tourists came in from far and wide to purchase her delicious taffy. But with two dozen flavors, sometimes it was hard to keep track of her inventory.

“Mom, you should really have bar codes,” her son pointed out to her. Kathy shrugged. He’d always been into computers. Kathy had never been that interested in the computer. But once her son started to show her how bar codes could keep track of her inventory and just how easy they were to use, the idea stuck in her head like her prize winning taffy.

Best of all, Kathy could order custom created bar code labels for her Kathy’s Taffy Shoppe. They looked polished and professional, and helped to keep her inventory organized at all times. At the click of her computer mouse (which Kathy now knew how to click, with thanks to her son), Kathy could check her inventory and know where every box of taffy was and how much of each flavor was available.

The bar code labels were perfect, with “Kathy’s Taffy Shoppe” in bright red on a yellow background, to match their striped awning in the store. Her son liked the bar code labels because he knew his mom could easily check inventory now without stress or hassle. Kathy liked the bar code labels too because they made her taffy candy store business seem even more professional, as if she was one of the big candy companies.

Another summer season has come and gone and this one has been better than ever. It seems that strawberry taffy was the most popular, and Kathy and her staff could easily keep up with demand, with thanks to the bar code labels. The large “value box” of taffy was also the most popular and Kathy and her staff quickly ordered more boxes to fill once they realized this was their best seller. Having the bar code labels helped to make this season even better than they’d hoped. And even Kathy had to admit that computers weren’t as frustrating as she thought they were.

Success has never been sweeter than at Kathy’s Taffy Shoppe. Kathy enjoys visiting with the tourists to the seaside town that come in and enjoy her taffy. They now come back, year after year to enjoy their favorite flavor and to pick up a box to share with friends and family at home.

Learn more about buying barcode labels. Stop by Maverick Label’s site where you can find out all about custom labels and what they can do for your business.

The Hartman Dental Group is one of the busiest dental practices in the county. Getting new patients and existing patients to make appointments has never been a problem. But the office manager began to realize there was a bit of a challenge in getting them to keep them.

“I forgot!” was a common excuse.

The appointments were always written on a business card with a space for appointments. But the business manager had noticed that people barely glanced at the appointment date or time. They just put it in their pocket. She realized they needed something more noticeable. Something that would really attract the attention of their patients, so that fewer appointments would be forgotten and that everyone would easily be seen by the dentist.

It was frustrating that patients were forgetting appointments. While the business manager would always reschedule, it was hard to accommodate everyone. “We’ve got to improve this situation,” Dr. Hartman said. “We need to be able to see everyone.” And the business manager agreed completely.

She noticed that her hair salon had used appointment card stickers on their cards to remind her about her next appointment. The stickers were attractive and fit perfectly on a business card. Calling the salon, she got more information and decided to order some.

It was easy to customize the appointment card stickers. She added The Hartman Dental Group logo, contact information and their colors, medium blue and dark green. The stickers were attractive and stood out easily.

As patients came in for their next appointment, the business manager would attach an appointment card sticker. “Your next appointment is in a month,” she would say, pointing out the exact date and time. With the sticker on the business card, the patient had their contact information and their appointment time.

It was amazing. In just a month the dental group noticed a marked difference in kept appointments. There was less “forgetting” dental appointments. The business manager was glad the appointment card stickers worked so well. And the dentists in the dental group were glad everyone was seen for their dental concerns. Now that’s something to smile about!

Learn more about custom printed stickers. Stop by Maverick Label’s site where you can find out all about custom window stickers and how they can help you.

Thanksgiving is an important holiday. And it’s quite important to the Hunter family, owners of a pumpkin farm. The Hunter Pumpkin Farm grows pumpkins that become delicious pumpkin pies that are served on many holiday tables during the Thanksgiving holiday.

The Hunter Pumpkin Farm pumpkin pie is like no other pumpkin pie you’ve ever tasted. It has a light, flaky crust and a thick, rich pumpkin center. The Hunter family adds a dash of nutmeg, cloves, cinnamon and a few other secret ingredients to make their pumpkin pie so special.

Many families simply wouldn’t consider it to be the holiday season without their Hunter Pumpkin Farm pumpkin pie. It’s the pumpkin pie that melts in your mouth; it goes so well with that scoop of vanilla ice cream or whipped cream. And so many love to order this pumpkin pie because they know it is chock filled with freshly grown pumpkins – straight from the farm.

Mrs. Hunter wound up selling her very first pumpkin pie by accident. A neighbor came by several years ago, and Mrs. Hunter gave her a pumpkin pie. The family loved it! The neighbor begged her to make them another one the following year, offering to pay her for her time and supplies. Mrs. Hunter made the pie out of kindness and gave it to her neighbor. The neighbor invited her over for dessert and 6 other people ordered pumpkin pies! Mrs. Hunter said to her husband, “I think we could sell pumpkin pies at Thanksgiving time.”

The Hunter Pumpkin Farm has been known for growing large pumpkins. But adding something new to any business can be challenging. Especially when it is a different type of product. Baking pies is entirely different from growing pumpkins. Mr. Hunter was positive but also cautious. He encouraged Mrs. Hunter to do some research, and think about how they could start small with this venture.

Mrs. Hunter found personalized labels she could order in small quantities. It was perfect. She didn’t have to order thousands or tens of thousands of labels in a single order. She could start with a small order, to try out making pumpkin pies. The labels had every graphic advantage, looking polished and professional. “Why they look just like the labels you’d see in the store,” Mr. Hunter remarked. Mrs. Hunter nodded and smiled. They placed their first order right away to get ready for the Thanksgiving season.

That was four years ago. Mrs. Hunter thinks part of the secret of their success is the personalized label she’s added to the pie box. It says “The Hunter Pumpkin Farm Pie” and “from our table to yours” with a woodcut illustration of a pumpkin pie. The Hunters like the label because it is large enough to add the ingredients and even calories per serving, something just about everyone wants to know when purchasing food items.

We all know that Mrs. Hunter bakes a delicious pumpkin pie. But packaging it professionally helps her to present it well during the holiday time to her customers. What has started as a small venture for their pumpkin farm has become a successful part of their business. And it all started with a small order of personalized labels!

Looking to find the best deal on custom shipping labels, then visit www.MaverickLabel.com to find the best prices on ordering shipping labels for you.