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Envelopes are not just an office stationery anymore. Wiser business agencies now have became aware the significance of this and have turned their envelopes in to an advertising and marketing tool.

This does not involve any added cost at the same time has a broad reach.

In order to work as a promotional tool the envelope should be more than the standard protective cover for letters and also documents.

Below are a few things that you can do to provide punch to your envelope:

Do it in Colour – Traditionally white has become the favourite in terms of envelope color. Having said that there isn’t any policies which forbids from using some other colours. You may use some vibrant shades of colour to attract the eyes of your recipient. You can even consider using a few gradients to really make it look more attractive.

Have fun with the Flap – Although envelopes have a single flap which opens up-wards or on the sides you can test some innovative ideas. You can play with the flaps and separate them in to two parts. If you plan to offer the envelope manually you can also stick a little creative button at the top of the flap to really make it look innovative.

Add Glimmer – Once your envelopes happen to be printed you might want to ask your printer to include gloss or some other sparkly elements into it. This will make your envelope get noticed amongst a group of envelopes. You have to be sure that your envelope is actually printed on good quality paper for this purpose.

Make use of Distinctive Texture – One good option to add punch to your custom envelope would be to use a texture paper. This isn’t used very often apart from in the case of greeting cards. This may act as an incredible attraction for the recipients and instantly impress them.

Images/Graphics is Must – You can ensure that your envelope delivers punch by printing images and graphics at the top and the back of the envelope. This is basically the idea in case you want to advertise a few of your products with the envelope.

A good envelope will always be the result of good printing. You’ll want to make sure that your envelope is actually printed through a competent printer.

Peter Kurgen is an author who enjoys writing about personalized envelope and other topics.