Colonial Printing

Many people today have business cards that meet some very basic requirements and nothing more. They are still using them as a means of providing their name, address and phone number to a customer. This might have been enough years ago, but in today’s world it just might not meet your needs.

Over time, some people began to see the potential of this small piece of paper. It could be used for so much more than just an address book entry. People began to see the possibilities of using it as a tool to help improve their business. It could be a way of creating an identity, or providing company or product information. The idea was to leave a lasting impression with the recipient.

To make it a memorable and useful tool, it is important to put some thought into the layout of your card. Some of the factors to consider in the layout are explored in this article.

The message that you are trying to get across should be the first thing you think about. Are you trying to keep it simple such that what is conveyed is a strong brand association of your company name, or do you want to get specific and put detailed product information? One of the best sales tools is a referral from a happy client, so you might want to consider putting this type of information into your new design. It is important to have your message figured out first, as it will help lead you through the determination of the physical aspects of the design such as color, shape, size, and materials.

Through the years there has been a fairly standard size used, but there is nothing to force you to accept this standard. Making yours a different size from the norm can get it noticed, and your imagination is the limit as far as selecting which size you do use. One disadvantage of being a different size is that your customer may not be able to file your card with all the others, and it could get lost. The primary objective is to make your card memorable, but not for the wrong reasons.

If you decide that maintaining the standard size makes sense to you, but you feel you need more room for your message, there are still some options for you. One is to utilize both sides of the card. This gives you twice as much space to print the most important points that you want your customer to remember. If even this is not enough, there is the option of what is called a folded card. It starts out as twice as long as a normal size and then is folded in half. It gives you more pages on which to convey the message that you feel is important. While it maintains standard size, it is also unique, making it stand out in the stack of cards that your customer might have.

Once size is determined, another factor to consider is the material that it will be made from. While it is traditional, and still most popular, white paper is no longer the only option. Heavy weight paper that is durable enough now comes in many colors that could make the product eye-catching. There are also options with plastic that can result in clear, frosted translucent, white, or most any other color end product. These will be more expensive, but can make the result memorable to the customer.

Putting a photograph on the card is also becoming popular. This gives the customer a visual reminder of the face that goes with the name and other information. There are some who believe that the photo makes the holder more real and personable, and thus more likable to the customer. People buy from people they like, so this could work to the intended advantage of gaining new customers and more sales.

It is important to put some thought into what message the business wants to leave with customers and potential customers when creating the design for business cards. Getting noticed and remembered is the objective of this business tool. Selecting the right design can make a bigger difference than one might think.

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