Colonial Printing

Posts Tagged ‘marketing materials’

The rise of the digital era has seen many once prized business practices fall away for quicker less personal interactions. On such practice is sending a hand written letter on personal company stationery. Email has edged out many companies need for custom printed stationery. In this fast passed world it people are becoming more and more impatient when wedding through their email’s inbox. For this reason, if you truly want to get someone’s attention or make a good impression, sending them a personal hand written letter might just get you the positive response you are looking for.

It has been proven that when you are pitching an idea it is more effective to use a three step approach rather than just giving one big pitch. If you follow up your initial presentation with a hand written letter you will give your perspective client the impression that you are very motivated and willing to invest time in the project you are proposing. Also, a hand written thank you note after a sale is made or a deal is inked can go a long way toward keeping communication open and making your customer or client feel valued.

Now that we have convinced you that written communication is still a relevant and important part of doing business, here are a few tips to help you through the custom stationery or letterhead printing process.

You want your letter head to represent and further accentuate your company’s brand. It is important that you keep your company stationary or letterhead consistent with other printed company materials. When you are designing you stationary use the same logos, colors, font or other design elements that appear on already designed printed materials. For inspiration look to your companies advertising, newsletter, website, or even invoices for layout and design ideas. Choosing a professional printer will give you the flexibility to have your design reach all the corners of your page. Having a border or other detail near the edge will set your letter head apart from companies who may cut corners and print their own letter head using in office printers.

You will also have the option to use full color in you stationary design. Choosing to introduce eye catching colors to your letterhead can help further your branding message and create interest. Choosing a premium paper is another great way to help your hand written note appear professional and special. A good quality paper not only feels better it provides a better surface for printing and ultimately results in higher quality prints. If you want something a little different choosing a paper that is textured like linen can add a formal look to your overall design.

The final option you will be presented with is whether or not you will have custom envelopes printed as well. While it is not necessary to spend the money to print envelopes, it will give the impression you have invested in your product. Custom envelopes will provide a formal and complete look to all your written communications. They will also provide you with one more opportunity to cement your brands image.

For printing cheap business cards and other direct marketing materials like calendar printing check out Conquest Graphics online.

If you need to order some printed materials for your business but find the whole procedure stressful and confusing, you need to speak to your Birmingham printers to find out more about the processes and choices behind purchasing print.

Ok, so you know you need printers in Birmingham, or wherever you are located, but you don’t fully understand the industry and therefore can’t make an informed choice about who can best satisfy your print requirements.

Most large printers in Birmingham will have some sort of print consultancy service, which enables customers to discuss their requirements and get recommendations on the best ways to maintain their brand consistency, whilst being cost efficient.

There are many ways to market your business through printed products, but since they come in all shapes and sizes you need to think about what will best reflect your business as well as grabbing the attention of your potential audience – many of whom you will want to turn into regular customers.

From postcards to posters, booklets to brochures, there are many different ways to promote your business. These printed items can be created using existing designs, logos and colour schemes or designed from scratch.

If you’ve got more to say than can be squeezed onto a leaflet then a brochure or booklet would be a wise choice. They are a great way of displaying text and images and come in A5 and A4 sizes with a gloss or silk finish.

Flyers are printed on thicker card than leaflets. They are impressive but hard-wearing and are great for promoting particular events. Flyers can be single or double sided and come in a variety of different sizes.

Postcards make great invitations to special events and posters can be useful if you’ve got something to shout about and want to go big!

Whatever promotional literature you require, your Birmingham printers will be able to provide advice on which materials will best fit your campaign, so you can ensure your message gets across to your target audience.

Learn more about printers in Birmingham. Stop by this site where you can find out all about Birmingham printers and what they can do for you.